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Whether you decide on a full, partial or self-service floral department, a 100% long-term commitment by management both personally and financially is essential to its success. This is likely nothing less than the investment you have made in other departments of your store.
This commitment means investing in a profitable location within the store with proper lighting and a full-time, trained floral representative dedicated to accurate ordering and careful merchandising.
With a properly conceived plan and program, flowers can be extremely profitable. A 50% mark-up is customary, while shrink can be kept to 10% or less. Labor can be calculated and allocated proportionate to your sales.
There is little question that flowers are often purchased on impulse. Yet, just as often, holidays and any number of special occasions drive customers to a reliable source of flowers, which often leads to spillover profits gained in other departments of the store.
Guaranteed quality. Consistent supply. Distinctive bouquets.
A Separate Arrangement makes it easy. Other vendors may offer you an occasional deal, but can you afford to gamble on quality and lose your customers’ confidence? One bad bunch can do that.
We provide the training, ordering and merchandising system your floral rep will need to make it work. Your commitment to merchandising our product is the only way we can guarantee your success.
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